Ana Gregorič

A black and white photograph of a bride staring out onto a rippling lake as her veil blows behind her in the strong breeze. Taken on a Canon EOS 5D Mark IV by Ana Gregorič.

This bridal portrait was taken by wedding and fashion photographer Ana Gregorič during a storm at Lake Bled, a popular marital destination in Slovenia. "Usually, we have to throw the veil in the air, but this time, the wind did a great job," says Ana. Taken on a Canon EOS 5D Mark IV with a Canon EF 16-35mm f/2.8L II USM lens (now succeeded by the Canon EF 16-35mm f/2.8L III USM) at 16mm, 1/800 sec, f/2.8 and ISO 100. © Ana Gregorič

An eye for design and a love of painting and sculpture paved the way for Ana Gregorič to unlock her passion for photography.

A mesmerising use of light, a scene with a dramatic backdrop, subtle storytelling which transports you directly to the image; wedding and fashion photographer Ana has a portfolio bursting with unique shots.

Based in the city of Ljubljana in Slovenia, Ana has built a reputation as one of the best wedding photographers in her country. But her journey into that genre wasn't clear cut. "Weddings found me," she says. "My friends from high school started to get married and asked me to photograph them, and at first, I refused because I was scared. It's complex and you need a lot of techniques to be sure of what you're doing. Eventually, I said yes, and I soon noticed my galleries were better than the local wedding photographers. That gave me the courage to continue."

Canon Ambassador Ana Gregorič. © Bor Dobrin.
Location: Ljubljana, Slovenia

Specialist areas: Wedding, portrait, fashion

Favourite kit:Canon EOS R5
Canon EF 35mm f/1.4 II USM

Today, Ana works on between 40-50 weddings a year in Slovenia and abroad, and she is also regularly commissioned to shoot portrait and fashion images, which have appeared on the cover of magazines including Elle and Grazia. "I have all the publications at home," she says. "When you see your photo in print, or your wedding images in a photobook, I still look at them with amazement. It's really a dream come true; the magic of print will never fade for me."

A bride surrounded by lit candelabras gazes down at the floor of an opulent room. A crystal snowflake has been placed in front of the camera lens to give a shimmering effect. Taken on a Canon EOS R5 by Ana Gregorič.

The stunning effect in this image was created by placing a crystal snowflake in front of the lens. "I wanted to showcase how easy it is to still focus," explains Ana. This shot was captured at Cekin Castle in Ljubljana and formed part of a collaborative project between Ana and Canon. Taken on a Canon EOS R5 with a Canon RF 50mm F1.2L USM lens at 1/250 sec, f/1.8 and ISO 500. © Ana Gregorič

Through a frame of leaves and trees, a newly married couple kiss on a rowing boat in the middle of the River Krka in Slovenia. Taken on a Canon EOS 5D Mark IV by Ana Gregorič.

A couple embrace on a rowing boat in the middle of the River Krka in Slovenia. "I love when there is water involved," says Ana. "I saw the branches touching the river and knew instantly I wanted the boat underneath them. It turned out magical." Taken on a Canon EOS 5D Mark IV with a Canon EF 35mm f/1.4L II USM lens at 1/200 sec, f/1.4 and ISO 100. © Ana Gregorič

Growing up, the Canon Ambassador was always drawn to photography. "But it was the 1990s, so it was really expensive, and my mum didn't like me to use the camera too much," says Ana. "So I started drawing instead." It was while studying at the Academy of Fine Arts and Design in Ljubljana that the spark was really ignited. "I realised that photography suits me very well. I can interweave reality with imagination, I can explore light, gestures, emotions. I think my academic education helped me a lot because that's where I learned to see light and shape. My knowledge of illustration, painting and sculpture helps me to always find the right light for every face."

After graduating and working as a graphic designer, Ana made photography her primary focus in 2010. "It was a slow transition, but I love it," she says. "With graphic design, you're behind the computer all the time, but with photography, you travel, you meet new people, you make new friends."

A bride and groom kiss on a bridge in the woods as night falls. Although it looks like raindrops are falling from the sky, they are actually insects illuminated by the off-camera flash. Taken on a Canon EOS 5D Mark IV by Ana Gregorič.

This image was taken at Otočec Castle in Slovenia. Although it looks like raindrops are falling from the sky, Ana's off-camera flash has illuminated insects. "I always love to take these kinds of night images," she says. Taken on a Canon EOS 5D Mark IV with a Canon EF 17-35mm f/2.8L USM lens (now succeeded by the Canon EF 16-35mm f/2.8L III USM) at 17mm, 1/50 sec, f/2.8 and ISO 2500. © Ana Gregorič

The award-winning photographer now works alongside her partner and fellow photographer, Luka Brataševec. "We have been together for 24 years," she explains. "We don't even need to talk at a wedding. We know each other without communication."

As for the secret to successful wedding photography? Stay curious, and never lose the passion for your work. "The secret is to be interested," says Ana. "You must think on your feet and be fast and decisive. The rest comes with technique and experience. I have seen photographers losing their passion, and my goal at this moment is to stay focused and keep doing what I love."

How would you describe your photographic style?

"My style is photojournalistic but with a dash of portrait and fashion because I love those genres. What I like about photography is that I can mix my imagination with reality. With drawing, you're putting your imagination onto paper, but with photography, it's a mix. When I think that a photo has something more to tell, I try to put it in black and white. Black and white makes you focus on the story and the subject, whereas colours change your emotions."

What's the most challenging element of wedding photography?

"The most problematic element for photographers is the post-production, which is enormous. The way we shoot now, after a wedding we have 8,000-10,000 photos and you have to go through all of them and pick the right ones, and edit them, and this is the part that we all would like to shorten. If you have the will to go out and take the photos, you may not have the will to sit behind the computer and do all the editing. Also, when you're at a wedding, you're there for 10-12 hours, and you're thinking all the time, you're dealing with emotions, the weather – there is so much going on, and then you come home, and you're in the dark behind your computer. So, it's really these ups and downs that are hard to take."

What's been the most valuable lesson you've learnt during your career?

"I never really cared too much about what's going on around me. I always tend to do what I like, no matter what's in fashion now. I have always been this way. I try to go on social media less, because I don't want to see what other people are doing. I try to stay as close and confined as I can to what I really like, and luckily people find me and book me for what I do. My clients trust me all the way."

What's been the proudest moment of your career so far?

"My first magazine cover, the first interview, this Canon opportunity – I am so proud of all these achievements. It's always really nice when these opportunities come your way. You have to cherish them."

One thing I know

Ana Gregorič

"You must stay true to yourself. I change my style every five years, because I change as a person – it's normal. You have to make these changes because you feel them in you, not because Instagram is telling you to do it. If I look at my pictures from 10 years ago, I am still proud of them because they are true to me. You can lose yourself, and as an artist, that is the worst thing that can happen to you."

Instagram: @anagregoricphoto


Ana Gregorič's kitbag

The key kit that the pros use to take their photographs

Ana Gregorič's kitbag containing Canon cameras, lenses and accessories.


Canon EOS R5

With 45MP resolution and an in-camera Image Stabilizer, the EOS R5 produces superior images that are richly detailed. "The IBIS and the autofocus is the best that you can get," says Ana. "When I shoot weddings, I do a lot of night shots and longer exposures, and now I don't need my tripod, which is amazing."

Canon EOS R6

Able to recognise and track eyes and faces thanks to the Dual Pixel CMOS AF II, the EOS R6 is a great choice for all kinds of events, including weddings. "This is an excellent second camera for us," says Ana.


Canon EF 35mm f/1.4L II USM

A professional grade wide-angle lens with a natural perspective, an f/1.4 aperture and low-light capabilities. Ana says: "This is my go-to lens for dynamic portraits. I can create nice portraits, and it's wide enough to catch more scenery. It's also impeccable for low-light conditions."

Canon EF 85mm f/1.4L IS USM

Highly versatile with a large, bright aperture, this lens will deliver everything from super-sharp portraits to fast-moving lifestyle shots. "You can create dreamy portraits with this, and I really like how you can play with the light," says Ana.

Canon EF 135mm f/2L USM

A fast, lightweight, high-quality telephoto lens that produces exceptional results even in low-light conditions. Ana says: "I use this for portraits in the studio. It's amazing, I love it."

Canon EF 16-35mm f/2.8L II USM

A premium quality ultra-wide angle zoom lens, with a constant f/2.8 maximum aperture. "This lens is so important for key photos at weddings, such as wide-angle location photos and party photos, which are crucial to capture," says Ana.


Canon Speedlite 600EX-RT

With a built-in radio trigger providing reliable off-camera flash at distances of up to 30m, this Speedlite is a useful addition to any professional's kitbag. "I use this for party photos and night shots," says Ana. "I love using it off camera, especially behind the couple – it opens up a whole new world of possibilities."

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